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AI-Powered
Social Listening

Social Intelligence Suited for Your Business

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Advertising

Analyzing consumer conversations can uncover valuable insights into trends, preferences, and sentiments. This enables you to create more targeted, relevant campaigns and improve engagement by addressing your audience's needs and interests in real-time.

Built by Professionals,
for Professionals

Relying on our decades of experience in leveraging ethnographic research to inform omnichannel strategy, we partner with folks exactly like you.

 

By applying AI, data science, and market research expertise to a live feed of global data sources, we transform unstructured data into actionable insights allowing better decision-making.

Background

Real-Time Monitoring

  • Track brand mentions, hashtags, product names, or key phrases related to your industry or campaigns.

  • Monitor platforms like Twitter, Instagram, Facebook, TikTok, forums, blogs, and even news outlets.

Sentiment Analysis

  • Track sentiment over time to understand how perceptions evolve after a campaign or announcement.

  • Drill-down into sentiment data to view specific posts driving positive or negative feedback.

Influencer Discovery

  • Identify influencers and micro-influencers discussing topics relevant to your brand or campaign.

  • Track influencers’ ongoing impact on conversations, such as increases in brand mentions or positive sentiment.

Competitive Analysis

  • Identify gaps in competitor coverage, such as unaddressed customer complaints or unmet needs.

  • Track competitor brand mentions, hashtags, and key campaigns to gauge audience engagement and sentiment.

Crisis Detection
and Management

  • Leverage as an early warning system, detecting negative sentiment or emerging issues about your brand.

  • Proactively identify potential issues early on by monitoring online conversations.

Historical 
Data Analysis

  • Access up to 12 months of social media conversations to compare current performance against past campaigns or events.

  • Analyze seasonal trends, such as how conversations about your brand spike during certain months.

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