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Novel. Behavioral. Science.

The ways in which you can connect with your audience are changing everyday, so having
real-world insights are now more valuable than ever.

What We Do

Figuring out what your audience does, and why they do it.

We facilitate the collection of user-declared experiences to provide a deeper understanding of the people that matter the most to your business.

Social Listening & Analytics

Authentically understand consumers through social data that beats traditional surveys and focus groups.

Consumer Intelligence

Segment audiences based on behaviors, attitudes, influences and more, to inform high-value insights for your business.

Influencer Identification

Discover influencers that mirror your brand values and that engage directly with your target audience.

Case Study
Social Listening + Cultural Models

Cultural belief systems and treating uterine fibroids don’t seem to have much to do with each other. But 79,679 conversations across 16 countries showed they do.

  • We analyzed the lexicon of women in 16 countries struggling with uterine fibroids.

  • A small, limited lexicon in an Eastern European nation, compared to other countries, caught our eye.

  • Close examination of the conversational context among women in this nation, and their patterns of sharing pointed to a regular behavior that could be a cultural model (CM).

  • Our analysts checked this behavior against our CM database, and found shame surrounding infertility and a CM of “proper wifehood” was keeping women from sharing information, even with their doctors.

  • Lack of information can result in undertreatment, impacting the buying process in that country.

Case Studies

About Us

Our experts are the finest

Relying on nearly 30 years of collective experience in culling salient insights for some of the world's most notable brands, our behavioral scientists stand ready to leverage their experience to help you. 

We like to think of ourselves as an extension of your team that is immersed in your company's history, goals, products, and services.

Areas of Expertise

  • Anthropology of the Internet

  • Behavioral Health & Behavior Change

  • Clinical Trial Recruitment

  • Competitive Benchmarking

  • Cultural Models

  • Doctor-Patient Communication

  • Digital Opinion Leader Validation

  • Influencer Identification

  • Sentiment Analysis

  • Trend Detection




Contact Us

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